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Sharky Extreme : News From Inside The Industry October 17, 2007

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    By Vangie Beal :  May 20, 2002

    (Press Release) Rod Keller, executive vice president of Toshiba's Computer Systems Group (CSG), laid out the company's strategy for growth and success in 2002 and beyond; a bulls-eye focus on mobility, wireless and digital convergence. Drawing on the proven strength of its mobile technology and design heritage, Keller explained that Toshiba will only design, manufacture and market products and services that map to its core mobile computing and communications strategy. From research and development to marketing and sales, Toshiba's mission is to spearhead the evolution of mobility by bringing the best customer solutions, product bundles and business practices to the U.S. market. In support of the new strategy, Keller defined his top organizational goals for the company: drive costs out of the business model and establish a dynamic supply chain, while increasing purchasing flexibility and technical and sales support for its customers and partners. Keller's direction also includes a renewed focus on listening and responding to the "voice of the customer," which means letting the customer define purchasing convenience and developing the products, technology bundles and services that solve real customer needs.

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