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Sharky Extreme : News From Inside The Industry December 4, 2009





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    By Andy Patrizio :  October 20, 2009

    AMD today announced six new Athlon II processors aimed at the desktop market, but with an eye on new form factors in place of the traditional mini tower.

    Acknowledging that the old style desktop is fading, AMD nonetheless continues to support the space with processors for new form factors taking the place of old mini towers, such as all-in-one designs and small form factor-based PCs.

    Gartner projects that for the next four years, desktop PC sales will dip slightly but won't collapse. Growth and expansion of the PC market will come through notebooks. While AMD recognizes mobile's growing role, it said there's still a big place for desktop chips.

    "The overall market really has been in a transition year where notebooks or mobile PCs have overtaken desktop or stationary PCs. We've been expecting that. But there are some areas within desktop PCs that are still growing," Brent Barry, AMD desktop marketing manager told InternetNews.com.

    Those areas are small form factors, all-in-one PCs and do-it-yourself, home built PCs, which are all growing, said Barry. AMD sees the shelves starting to fill with both all-in-one systems, like the HP TouchSmart and a forthcoming model from Lenovo, and very small form factor desktops.

    These desktops are rarely taller than one foot and about three or four inches wide. This makes them easy to stow away, hide, or squeeze under a desk or in a tight space. Their popularity is growing because it's now possible to make a decent PC in a small box, said Barry. Read the rest at InternetNews.com.


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